Here is an excerpt from an article I did for Jersey Man Magazine. Pick up their August issue for a complete look at this fantastic cigar lounge in New Jersey.
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Have you ever walked into a cigar shop to be met with blank
stares of, “Who's the new guy?” I recently found a cigar shop in Hackensack, NJ
that has quite the opposite theology when it comes to cigar shop stigma, for
cigar newbies. Ruben Abreu, owner of Rubens Smoke Stack, has a philosophy for
welcoming new and old patrons to his shop. It's simple and yet profound. “Treat
everyone like a million bucks.” The proprietor of the shop since 2004, Ruben
comes
from a background of being a hospital administrator and executive
director for substance abuse at Burgundy Medical Center.
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Now retired from his medical career, Ruben finds himself
facing hard choices everyday, like what cigar should he start his day off with.
This may not be as easy as you might think. Ruben keeps a stock of fifty
thousand plus cigars in his shops' walk in humidor. A small sampling of brands
you will find are Alec Bradely, Oliva, CLE, Tatuaje, Fuente and the list goes
on and on. At any particular time, you will find him lighting up some of his
favorites that include Padron, Flor de Dominicana, and the Oliva Master Blend.
The daunting task spills over to the cigar shops patrons as well. Ruben has an
easy fix for that though - The second part to his philosophy is to take care of
his customers. So, don’t be surprised if you find yourself torn between two
different cigars; Ruben just might have a bogo stick waiting for you at the
checkout.
The shop boasts a large smoking lounge in the front,
complete with leather chairs and big screen TV's. In addition, there is a
private lounge in the rear of the store with thirty cigar lockers and a second
smoking lounge. A private entrance and parking lot is available, while the
overstuffed leather chairs beckon you to sit down, light up, and watch the
number of sporting events or movies playing on the fifty inch flat screen TV's.............
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